Technology is transforming the recruitment process and the way we resource our organisations. With that transformation comes new language and terminology. For example, ‘outsourcing’ – where companies delegate specific tasks to an external provider, such as Bay Tree VA, is growing in popularity as a resourcing solution. The role of a ‘Chief Outsourcing Officer’ (COO), manages outsourcing partnerships as they become more common. This shift is, of course, good news for Bay Tree VA as we have been promoting the value of smart outsourcing for some time, recognising that ‘home’ or ‘remote’ working was a viable option long before the pandemic.
Here are some other terms that we come across when speaking to clients as the approach to resourcing continues to evolve:
So, who benefits from these shifts from traditional resourcing and recruitment methods?

Jane Cattermole, founder of Bay Tree VA: “When it comes to outsourcing, some organisations will favour the opportunity to buy the hours they need, when they need them and build a role based on tasks and responsibilities that change as efficiencies are made and priorities change. Outsourcing may also be an attractive option for an organisation seeking to maintain a leaner, agile workforce, for whatever reason.
Bay Tree VA continues to provide a skills-based team with a focus on productivity, performing those tasks and interventions that AI and automation cannot provide. Our Bay Tree team have chosen a different path to traditional employment to suit their lifestyle but have the benefit and support of management from the Bay Tree operations team – the conduit that manages the relationship with the client, providing a resourcing solution that ultimately benefits everyone.”
Want to know more about how Bay Tree VA can help you work smarter? Book a call with Brigette or Katie.
This article first appeared in IQ Magazine, Cambridge November 2024